One way to classify audiences is by their class, which is normally judged on the kind of job the main wage-earner of the householder has.
A- Upper middle class- e.g. top management, bankers, lawyers, doctors and other professionals.
B- Middle class- e.g. middle management, teachers, many 'creatives' eg graphic designers etc.
C1- Lower middle class- e.g. office supervisors, junior managers, nurses, specialist clerical staff etc.
C2- Skilled working class- e.g. skilled workers, tradespersons (white collar)
D- Working class- e.g. semi-skilled and unskilled manual workers (blue collar)
E- People at lowest level of income-e.g. unemployed, students, pensioners, casual workers.
LifeMatrix
One of the latest approaches to audience targeting has grown out of the field of Market Research. The LifeMatrix tool, launched by MRI and RoperASW, defines 10 audience categories, centred around both values, attitudes and beliefs and more fundamental demographic audience categories.
- Tribe wired- Digital, free-spirited, creative young singles
- Fun/Atics- Aspirational, fun-seeking, active young people
- Dynamic Duos - Hard-driving, high- involvement couples
- Priority Parents- Family values, activities, media strongly dominate
- Home Soldiers- Home-centric, family-oriented, materially ambitious
- Renaissance Women- Active, caring, affluent, influential mums
- Rugged Traditionalists- Traditional male values, love of outdoors
- Struggling Singles- High aspirations, low economic status
- Settled elders- Devout, older,sedentary lifestyles
- Free Birds- Vital, active, altruistic seniors
It is difficult to find out from these 2 audience categorisation (income brackets and Life matrix) because it's more likely that music is going to across both of them. However the first one is about the people 'incomes'- which means that people are decided into 6 classes : A, B, C1, C2, D, E- where A- is the higher income (e.g. people like lawyers, doctors etc) and E -is the lowest income (e.g. studnets, casual workers etc). However, the price of my music magazine would appeals to everyone but the genre of my magazine only to few of people.
