Tuesday, 25 January 2011
Monday, 24 January 2011
My mind map
As i didn't know how to call my music magazine, I've produced a mind map with a different words and names that associated with the music. 
As you can see from my mind map, i decided to call my magazine 'Gravity' with a bold writing and with black and red colours- so it will stand out. I also decided that my magazine will focus on music mainly rock, pop so it will fit with the 'Gravity' name. As the name is 'Gravity' it will pull the people in it, also it's got other meaning such as: simple, pure, strong, clear and feet on ground.
As you can see from my mind map, i decided to call my magazine 'Gravity' with a bold writing and with black and red colours- so it will stand out. I also decided that my magazine will focus on music mainly rock, pop so it will fit with the 'Gravity' name. As the name is 'Gravity' it will pull the people in it, also it's got other meaning such as: simple, pure, strong, clear and feet on ground.
Monday, 17 January 2011
Reception Theory
Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text. In literature, it originated from the work of Hans-Robert Jauss (in the late 1960s. ) Reception theory was at its most influential during the 1970s and early 1980s in Germany and USA, amongst some notable work in Western Europe.
Some people are not passive -this approach to textual analysis focuses on the scope such as: "negotiation" and "opposition" - on the part of the audience. This means that: a "text"—be it a book, movie, or other creative work. It is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader.
Use's & Gratifications
The basic theme of Uses and Gratifications is the idea that people use the media to get specific gratifications.This is in opposition to the Hypodermic Needle model that claims consumers have no say in how the media influences them.However, the main idea of the Uses and Gratifications model is that people are not helpless victims of all powerful media, but use media to fulfil their various needs. Also, these needs serve as motivations for using media.
Academic theories- mediasphere
A mediasphere is a term used to describe the collective ecology of the world media, including:
- newspapers
- journals
- television
- radio
- books
- novels
- advertising
- press releases
- publicity
- and the blogosphere to include any and media both broadcast and published.
John Hartley defines it as the whole universe of media, both factual and fictional in all terms (print. electronic, screen) and all genres (news, drama) all taste hierarchies (from art to entertainment) in all languages in all countries.
It therefore completely encloses and contains as a differentiated part of itself the (Habermasian) public sphere ( or the many public sphere's ) and it is itself contained by the much larger semiosphere - that is the whole universe of sense-making by whatever means, including speech.
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