Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text. In literature, it originated from the work of Hans-Robert Jauss (in the late 1960s. ) Reception theory was at its most influential during the 1970s and early 1980s in Germany and USA, amongst some notable work in Western Europe.
Some people are not passive -this approach to textual analysis focuses on the scope such as: "negotiation" and "opposition" - on the part of the audience. This means that: a "text"—be it a book, movie, or other creative work. It is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader.
