Tuesday, 14 December 2010

Bauer media brands - Men's Lifestyle

Men's Lifestyle


Arena Homme Plus
Yes
No
No
No
No
FHM
Yes
No
No
Yes
Yes
Zoo

Here we can see that one company can produce and create many of different magazine genre's. The table shows to the audience that people prefer more magazine instead of TV, radio, online and mobile. However, in magazine FHM we can see that people prefer magazine, online and mobile. The reasons why could be:
  • its quick
  • by using mobile to find out information about the magazine it's easy way how to do it and also it does not waste their time if they got a good internet in their mobile phones.
  • also that people likes to using a modern technology. ( online, mobile phones)