First of all i looked into different media institutions , and looking at variety of mainly rock magazines, that they published to help me find the right institution, that i would like to use to distribute my media product: 'Gravity'- the rock magazine. I feel that Bauer would be the best at distributing my product because I found out that:- IPC produce NME magazine and also distribute guitar magazine. However, they do not distribute many music magazines than Bauer and that's why i choose them instead of IPC. Also, they do not distribute any R&B or pop magazines.
- Bauer's the most successful magazines are such as: Keerang! and Q. Also, Bauer publishes more magazines than any of different distributions. Other products that Bauer produce are radio stations such as: heat and kiss- which is a good way how to advertise my product throughout the radio station. I think that Kerrang! magazine have many similar codes and conventions with my magazines as you can see the similar style of fonts, rock band on the cover page, big MASTHEAD etc.
- Bauer has over 80 influential media brands and reaches over 19 million of people.
