Bauer media brands -Motorcycling

Motorcycling Magazine Radio TV Online Mobile Bike: Yes No No Yes No Classic Mike: Yes No No Yes No MCN: Yes No No Yes No Performance Bikes: Yes No No Yes No RiDE: Yes No No Yes No What Bike?: Yes No No Yes No Practical Sportsbikes: Yes No No No No It shows to us that people still prefer more magazine and online ( but Practical sportbikes - people only prefer magazine) instead of radio, TV and mobile. The reasons why is like that could be: to fill their free time not many people do have an internet because in magazine people don't find out just what they wants but also other stuff which could appears to them (to make them read) it's cheap it's quick enjoying of sitting and reading the magazine relaxation take a rest

Bauer media brands - Men's Lifestyle

Men's Lifestyle
Arena Homme Plus	Yes	No	No	No	No
FHM	Yes	No	No	Yes	Yes
Zoo

Here we can see that one company can produce and create many of different magazine genre's. The table shows to the audience that people prefer more magazine instead of TV, radio, online and mobile. However, in magazine FHM we can see that people prefer magazine, online and mobile. The reasons why could be:

• its quick
• by using mobile to find out information about the magazine it's easy way how to do it and also it does not waste their time if they got a good internet in their mobile phones.
• also that people likes to using a modern technology. ( online, mobile phones)

Bauer media brands- Men's entertainment

Men's Entertainment
Empire	Yes		No	No	Yes	No
Kerrang!	Yes		Yes	Yes	Yes	No
Mojo	Yes		No	No	Yes	No
Q	Yes		Yes	Yes	Yes	No

This table shows to the audience that people prefer magazines. The reasons why could be that:

• its cheap
• easy to buy it.
• also it shows to us that people do like using a modern technology to find out the information but not by mobile but by online.

The public interest

This is very important section because it shows/tells me everything about the public interests and the stuff which i need to know before i will create my magazine.

There may be exceptions to the clauses marked, where they can be demonstrated to be in the public interest.

1. The public interest includes, but is not confined to:
i) Detecting or exposing crime or serious impropriety.
ii) Protecting public health and safety.
iii) Preventing the public from being misled by an action or statement of an individual or organisation.

2. There is a public interest in freedom of expression itself.

3. Whenever the public interest is invoked, the PCC will require editors to demonstrate fully that they reasonably believed that publication, or journalistic activity undertaken with a view to publication, would be in the public interest.

4. The PCC will consider the extent to which material is already in the public domain, or will become so.

5. In cases involving children under 16, editors must demonstrate an exceptional public interest to over-ride the normally paramount interest of the child.

Financial journalism

• Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such information to others.

• They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or financial editor.

• They must not buy or sell, either directly or through nominees or agents, shares or securities about which they have written recently or about which they intend to write in the near future.

Confidential sources

• Journalists have a moral obligation to protect confidential sources of information.

Discrimination

This section is important because as i am going to produce my own magazine, there cannot be anything on cover page and the rest of my magazine what could discriminate my audience and also the potentional customers who would like to buy my magazine . For example:

• The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability.

• Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.

Hospitals

• Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries.

• The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions.

Children

In this section we can see all the rules which are important because as i am going to produce my own magazine, i would like to have on my cover page an image of band ,where would be only kids- to make this band more popular and known between the young people or adult, also to promote their new band. So this tells me what are the rules and why, as for example:

• Young people should be free to complete their time at school without unnecessary intrusion.

• A child under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents.

• Pupils must not be approached or photographed at school without the permission of the school authorities.

• Minors must not be paid for material involving children’s welfare, nor parents or guardians for material about their children or wards, unless it is clearly in the child's interest.

• Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s private life.

Harassment

• Journalists must not engage in intimidation, harassment or persistent pursuit.

• They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on their property when asked to leave and must not follow them. If requested, they must identify themselves and whom they represent.

• Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.

Privacy

• Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications.

• Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information.

• It is unacceptable to photograph individuals in private places without their consent.

However, private places are public or private property where there is a reasonable expectation of privacy.

Opportunity to reply

A fair opportunity for reply to inaccuracies must be given when reasonably called for.

Accuracy

Here are some rules which i will need to know before i will create my magazine.

• The press must take care not to publish inaccurate, misleading or distorted information , including pictures .

• A significant inaccuracy, misleading statement or distortion once recognized must be corrected, promptly and with due prominence, and - where appropriate - an apology published.

• The Press, whilst free to be partisan, must distinguish clearly between comment, conjecture and fact.

• A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published.

Regulation and control

In this section I will be talking about the magazine regulations and controls/laws to shows what can and can't be on cover page of magazine, what type of language can be use and why etc. It is important to know all this information before i will create my own Rock magazine and also it gives me some idea about why and what type of things are allowed to be on the cover page and the rest of my magazine and what can't so if people will buy my magazine they will expect from my magazine to use the correct register. When i will produce my magazine- it will be trueful, will entertain people.

Institution

The Kerrang! magazine is published by Bauer Consumer Media in the U.K. The magazine has commenced publication on 7th of June 1981 and was edited by Geoff Barton (a British journalist who found Kerrang! magazine and also he currently works for Classic Rock Magazine ).
The Bauer Media Group (Bauer Verlagsgruppe- german) is a large german publishing company based in Hamburg (the second largest city in the Germany) and operates in 15 countries worldwide. Although,is a private german publishing company and has been found 1875. The Bauer Media Group's magazine tittles amounts 38 million magazines a week.
The offices located in 16 countries, which include:

• Germany
• United Kindom
• Slovakia
• Czech Republic
• Mexico
• USA
• Spain
• France
• Poland
• Hungary
• Nigeria
• Russia
• China
• Romania
• Portugal
• Austria

However, BMG has a 50% stake in the British television company: 'Box Television' and other 50% is owned by 'Channel 4.' Also, the Box television has produces several popular music television channels which include:

• Q TV
• 4Music
• Kiss TV
• Kerrang! TV
• The Box
• Magic TV
• Smash Hits TV

Media brands

Baure Media's brands has spanning between 5 main sectors such as: magazines, TV, radio, online and mobile platforms. Here shows the list of brands from Baure Media company, which include: women's, men's entertainment, men's lifestyle, equine, gardening, transport, football, golf, pets, angling, motorcycling, motoring, Automotive B2B, outdoor, Photography, lifestyle, Big City Network, Other Local radio,National Broadcast, Ticketing, Charity.

Bauer media brands - womens

Brand	Magazine	Radio	TV	Online
Women's
Closer	Yes	No	No	Yes
GRAZIA	Yes	No	No	Yes
heat	Yes	Yes	No	Yes
more!	Yes	No	No	Yes
Pop	Yes	No	No	No
cocosa	No	No	No	Yes
Yours	Yes	No	No	Yes

Expectations/ engagement

Before i will make/create my magazine i need to think about what my audience needs and expect from my magazine- which means that i need to meet with their needs and expectations. It is the one of many important things, which i will need to know because different type of music magazine's attract different type's of people (e.g. people who likes artists such as: britney spears, justin timberlake, dami lovato etc.- they prefer to buy smash hits magazine instead of kerrange! because its a rock magazine- which is aimed for people who like's listening to rock, musics and bands. So in kerrange! magazine people expect to see, read and find out things such as: the same type of music featured as the magazine is promoted , so that people when they look at the cover page of magazine, they can automatically predict that it's going to be a rock magazine and not pop or R&B genre.- which means that they are expected to see a rock bands in the cover page of magazine such as paramore, slipknot etc. and the conventional features of a magazine.

My Action Plan (Time plan)

Research and Plan

Role of research includes:

26.11.2010- Audience:

• categorisation/ how targeted
• consuming habits
  
• expectations/ engagement
  
• audience profiling

3.12.2010- Institution

• regulation and control
• production processes
• distribution processes
• marketing and promotion

10.12.2010- Conventional features

• case study of AT LEAST 3

17.12.2010- Academic theories

• mediasphere (John Hartley)
• any audience theory
• postmodernism

Consuming habits

This is the most important theory because here i will shows and indentify what kind of gratification can people be getting and why. According to uses and gratification theory, people have different uses for the media and they make choices over what they want to watch and why. In other words, when they encounter a media text, it is a not just some kind of mindless entertainmet- they are expecting to get something from it: some kind of gratification.

People accept media in different ways and for different reasons e.g. people might use the internet to research for homework projects, to socialise with their friends over facebook, MSN, bebo etc or just to play some games. Some of people might use the magazines to find out some informations about their favourite celebrities, to read their horoscopes, to have a laughs at funny images and photos of animals/ peoples.

In the 1970's, there was a two media theories: one is called Blumer and other is called Katz- they has produced a theory that categorised how and why people use media texts. However, they argued that audiences interact with the media in order to be satisfied in some ways. We know that all people do use the internet and reads the magazines but they all have different reasons for doing this.

They came out with 5 main reasons why people consume media text.In general researchers have found 4.

1. to gain information (information- we want to find out about society and the world-we want to satisfy our curiosity. This would fit the news and documentaries which both give us a sense that we are learning about the world).
2. to be entertained (entertainment- sometimes we simply use the media for enjoyment, relaxation or just to fill time).
3. to identify with characters/ situations (personal identify- we may watch the television in order to look for models for our behaviour. So, for example, we may indentify with characters that we see in a soap. The characters help us to decide what feel about ourselves and if we agree with their actions and they succeed we feel better about ourselves- think of the warm feeling you get when you favourite character triumphs at the end of a programme )
4. to socially interact with others (social- we use the media in order to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathise with the lives of others so that we may even end up thinking of the characters in programme as friends even though we might feel a bit sad admitting it! At the same time television may help us to get on with out real friends as we are able to talk about the media with them).
5. to escape from their troubles

People might recognise them-self in some of these descriptions and not surprisingly uses and gratification theory has become quite popular amongst media critic. It is important to remember with this theory that it is likely that with any media text, people enjoy- they will be getting a number of gratifications from it and not just one.

However, despite this popularity amongst critics, there have also been criticisms made of some features of the theory. First off all, it ignore the fact that people do not always have complete choice as to what we receive from the media e.g. the family have that much choice about the posters that they see on their way to college/work however objectionable they may find some of them. A second problem relates to this example is that the poster they see on a billboard, may be extremely sexist. However, they clearly cannot choose a different poster that they want to see because they might find some pleasant.

If you think about it, this problem also effects us in our other encounters with the media because we generally having to choose the media that we consume from what is available. This undermind the idea of uses and gratification because we may not all have the same potentional to use and enjoy the media products that we want. In society there are in fact plenty of minorities who feel that the media does not provide for them the texts that they want to use.

How i'm going to use this theory and why?

I'm going to use it to find out what people like to read, what information they would like to get, what entertained them, their personal identify and social. However, people will might buy my magazine to find out more informations about their favourite bands (e.g. who is new in their band and why, a new band in the U.K., why the band has breaking up, they lifestyle -like what they usually eat, do and also what they like and dislike and why). Also i need to find out what entertained them (more posters, a week horoscopes or if they will read the magazine for enjoyment, relaxation or just to fill time.) and then i need to be careful which band will be on my cover page of magazine- to meet with their needs and expectations. Also there are a number of reasons why and where people would read my music magazines: they might be read my magazine - to escape from their troubles or stressful lives , find some informations about their favourite bands, also they might read it in buses, cars, airplanes or many of young people wants to be in the bands or are in bands (e.g. they wants this lifestyle, they see this lifestyles- parties, relationships, become famous, wants to be somebody) or people who involved into music industry/ business. And also its the best way how to promotion a new or old bands- by make of clothes e.g. a top with their band on it (so people might will buy this top or t-shirt just because there is their favourite band etc.)

Categorising audience

Income bracket/status

One way to classify audiences is by their class, which is normally judged on the kind of job the main wage-earner of the householder has.

A- Upper middle class- e.g. top management, bankers, lawyers, doctors and other professionals.

B- Middle class- e.g. middle management, teachers, many 'creatives' eg graphic designers etc.

C1- Lower middle class- e.g. office supervisors, junior managers, nurses, specialist clerical staff etc.

C2- Skilled working class- e.g. skilled workers, tradespersons (white collar)

D- Working class- e.g. semi-skilled and unskilled manual workers (blue collar)

E- People at lowest level of income-e.g. unemployed, students, pensioners, casual workers.

LifeMatrix

One of the latest approaches to audience targeting has grown out of the field of Market Research. The LifeMatrix tool, launched by MRI and RoperASW, defines 10 audience categories, centred around both values, attitudes and beliefs and more fundamental demographic audience categories.

1. Tribe wired- Digital, free-spirited, creative young singles
2. Fun/Atics- Aspirational, fun-seeking, active young people
3. Dynamic Duos - Hard-driving, high- involvement couples
4. Priority Parents- Family values, activities, media strongly dominate
5. Home Soldiers- Home-centric, family-oriented, materially ambitious
6. Renaissance Women- Active, caring, affluent, influential mums
7. Rugged Traditionalists- Traditional male values, love of outdoors
8. Struggling Singles- High aspirations, low economic status
9. Settled elders- Devout, older,sedentary lifestyles
10. Free Birds- Vital, active, altruistic seniors

It is difficult to find out from these 2 audience categorisation (income brackets and Life matrix) because it's more likely that music is going to across both of them. However the first one is about the people 'incomes'- which means that people are decided into 6 classes : A, B, C1, C2, D, E- where A- is the higher income (e.g. people like lawyers, doctors etc) and E -is the lowest income (e.g. studnets, casual workers etc). However, the price of my music magazine would appeals to everyone but the genre of my magazine only to few of people.

Music Magazines

The first thing which i done was that I looked at all of rock, pop and classic's magazines on the current market in the U.K. What interested me the most was, what type of colours, layout, images of celebrity, the features etc. they has been used and why (their codes, connotations) so i looked the overall cover pages of each magazines to find out all these specific information's.

Music Magazine- Kerrang !

On my first magazine which called: 'KERRANG' i will talking about the positives and negatives of the cover page.
Positives:

• MASTHEAD -white and bold writing which is on the black background ( with exclamation mark in the end)- makes it stand out as it's the darkest colour on the top of the cover page of magazine.

• the band- they are dressed in a very dark colours -it contrasts with the MASTHEAD because it's writing on the black background.

• we can see other title 'LOSTPROPHETS' with the same bold and white writing as we can see on the MASTHEAD.The purpose of it is to brings attention to the article.

Negatives:

• on this magazine i can only see one negative which is that there's too much of writings and less of the images. However, i think this is a very good example of how the music magazine should be looks like.

Music magazine- Rock Sound

The second music magazine which called: 'ROCK SOUND' i will talking about the positives and negatives of the cover page.
Positives:

• MASTHEAD: bold type of writing with a green colour on the white background- which makes it stand out well.
  

• the article: there is a bold type of writing with a different colour as we can see on the MASTHEAD which is yellow -bright, very positive and happy colour- it brings attention to the article.

• the band- they are dressed in different types of colours - which makes them stand out well.

Negatives:

• small type of writing in each ofthe articles'
• small images which are on the MASTHEAD
  

Music magazine- Rock Classic

In my finally music magazine which called: 'CLASSIC Rock' i will talking about the positives and negatives of the cover page.
Positives:

• MASTHEAD:white and bold writing which is on the dark background- makes it to stand out well and also we can see that 'classic' is smaller type of writing than on 'Rock'- makes it more interesting and attractive to the target audience and also we can see something new and original on the music cover page of magazine.

• the article 'SLASH FRIENDS': there is bold type of writing with a black colour on the white background - makes it stand out well and it brings attention to the article.

Negatives:

• maybe some more images because i dont think there are any negatives on the cover page.

Preliminary coursework

Magazine Evaluation

My preliminary coursework is to produce the front page of a new school magazine, featuring a photograph of a student in a medium close-up plus some appropriately laid-out text and a masthead by using DTP (desktop publishing). Also i must produce a DTP mock-up of the layout of the contents page. The program which i will be using it's called Photoshop- to create a new school magazine for 2010.
However, i didn't want to come with one similar to those available school magazine's which are in internet so I was trying to be original and different. I then was thinking about how could my magazine looks like, which colors, connotation, convention and language i have use to appealing an audience. In comparison to other school magazines, i feel that my magazine is different and creative as i wanted.
For my school magazine i have been used a bright pink, purple and red colors on the top where is subtitle (MASTHEAD) which say: 'Vous' for french 'you'- it makes the reader feel special and also different people say it in different ways. On my layout I has been used a big picture of Dannie- she is from 6th form, where i has been used close up as it says on my preliminary task and on the backgrounds i put the titles e.g. school activities, GCSE results, new teachers in our school etc- I has been put all these stuff in my magazine which are young people interesting in it. I choice it because i think is that, what young people like to see on the school magazine e.g.- bright colors, layout, image etc. I have been used all things because i wanted to made this magazine original- which will be stand out from other magazines. I think is giving me a big plus for showing something different and also to make it popular between young people- to makes them read. I think my magazine would satisfy my target audience as it is laid out in a conventional way and the bold and bright colors involved would give a positive connotation of fun to read and also give some information's to readers about their school.
When i have been challenges design of my school magazine i found some problems with the right colors for text writing on the cover page because i put white background so I was trying to put bright colors as for example: pink, purple, red - positive colors . However, I'm really happy with my colors scheme which i has been used because i have changed it many times to find the right colors for my school magazine. If I could do my school magazine again, i would choice more different images from what i put on now.

Brief
i have chosen 'Print' because:

• It's a good way how to improve my computer skills.
• I did it last year- so i have some experience with this brief -print.
  
• Photoshop -it's the program which i has been used to creative my cover page of magazine
• it's wasn't really hard for me to use Photoshop.
  
• also, because it's interested me the most of all four briefs e.g.: video, audio, website and print.
• it's fun to put all my own images together.
• it's fun to messy around with Photoshop- try to find some new things (e.g. how to change the subtitle, colors, background etc.)
• I really enjoyed to use Photoshop.